About

I drive digital marketing end-to-end—from strategy development through campaign design, execution, and performance optimization. Across 15+ clients spanning residential construction, premium equipment, luxury goods, and e-commerce, one principle has remained constant: designing every initiative from how consumers actually behave. This perspective comes from 7.5 years on the B2C retail frontline, where I observed purchasing decisions firsthand.

My career has been shaped by three distinct environments. The first seven and a half years were spent on the retail sales floor—observing what consumers notice, how they compare, and what triggers the moment of decision. At a web production company, directing 28 projects built my technical foundation and execution capability. In my current role at an advertising agency, these experiences converged into a unified practice: market analysis, strategic proposals, campaign design, and performance verification as one continuous process. This layered background forms the basis for judgment that relies neither on data alone nor on intuition alone.

Judgment grounded in evidence, not instinct—to build this foundation, I pursue structured learning outside of work. Research in cognitive science has deepened my understanding of consumer decision-making structures. Systems thinking and statistics have sharpened my analytical frameworks. This learning process has produced three original marketing frameworks—all self-initiated, none required by my employer.