Works
How I diagnose challenges, what informs my decisions, and how I deliver results—the analysis and judgment behind each project.
From Marketing Strategy Design to Operational Infrastructure Development
Marketing Strategy Design / Inside Sales Development / Digital Advertising / SNS Operations Design
Built the company's entire digital marketing infrastructure from scratch—strategy development, KPI design, ad operations, SNS framework, and inside sales SOP. Data analysis revealed the core issue was strategic direction rather than budget, leading to a full redesign that improved CPC by over 50%.
Identifying Digital Acquisition Challenges and Strategic Proposal for a Rental Housing Division
SEO Competitive Analysis / Digital Strategy Proposal
Designed an original business-unit comparison framework to analyze the rental housing SEO landscape across four competitors. Quantitatively identified that the core issue was not low rankings but complete non-participation in non-branded keyword competition—a self-initiated proposal adopted by the client.
Building a Digital Acquisition Platform Through Brand Renewal
Brand Strategy / Information Architecture / SEO / Web Direction
Led every phase of a regional housing company's digital rebrand—from strategy development and site architecture to SEO design and operational handover. Designed structure-based SEO that works without blog dependency, achieving top-10 rankings for 5 target keywords within one year.
Landing Page Design for an International Premium Jewelry Brand Pop-up Store
Market Analysis / LP Design & Content Direction
Designed a landing page for a low-awareness international luxury jewelry brand, translating 7.5 years of premium retail experience into three specific design decisions—brand hook, content prioritization, and trust architecture—grounded in firsthand knowledge that desk research alone could not produce.
Digital Marketing Strategy Design for a Premium Brand Showroom
Marketing Strategy Design / Digital Advertising Strategy / Data Analysis / PDCA
Redefined the advertising challenge for a premium brand showroom through dual-target psychological analysis, designing multiple strategic scenarios. Independent cross-analysis of ad performance against visit records uncovered structural measurement issues and revealed true CPA was ~57% better than standard reporting indicated.