Consumer insight from the frontline. Strategy built on data.
I apply 7.5 years of firsthand B2C consumer insight to data-driven digital strategy and execution. Across residential, equipment, luxury, and e-commerce, I've driven the full cycle—from strategy through implementation to verification.
Works
How I diagnose challenges and what informs my decisions. Five case studies tracing the analysis and judgment behind each project.
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About
Three distinct career environments that shaped my expertise, and the original analytical frameworks I developed along the way.
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